Alfred Kärcher – innovator and entrepreneur
In 1924, 23-year-old Alfred Karcher completed his education and thereafter devoted himself to the
development of his own product ideas.
By 1939 Karcher had moved his company to Winnenden near Stutgardt, where the family enterprise still has its
headquarters. Throughout the 30’s and 40’s he designed and produced many innovations for industry.
Entry into cleaning technology
Alfred Kärcher made his breakthrough into cleaning technology in 1950 with the development
of the first European hot-water pressure washer (the DS 350 steam blaster).
Even today, a half decade later, his original design still serves as the basis for
burner system technologies.Sadly, Alfred Kärcher passed away on September 17th, 1959 at age 58.
At that time, his wife Irene assumed management of the organization and directed the fortunes
of the company for three decades thereafter. Her children Johannes Kärcher and Susanne Zimmermann von Siefart,
carry on the family enterprise today as the second succeeding generation. Read more
Going International
In 1962 Kärcher founded the first foreign subsidiary in France, followed by Austria
and Switzerland. The international growth consistently moved forward. In 1975
Kärcher opened a factory in Brazil; within ten years the enterprise established 16 companies
in regions around the world including North America, Africa, and Australia.
By 2008 Kärcher was represented in 41 countries. Today there are 40,000 outlets worldwide insuring
uninterrupted service to customers worldwide.
Growth through innovation
By 1974 Kärcher concentrated on high-pressure cleaning after a period of product diversification.
At that time the c product color was changed from blue to what has become the world-famous Kärcher yellow.
In 1980 the company expanded it’s product line to include general cleaning products, starting with
segments such as transpiration and building maintenance. The selection has gradually increased to include
an outstanding group of innovative feature-rich products such as wet and dry vacuum cleaners, sweepers,
scrubber dryers, car washing systems, steam cleaners, cleaning agents, drinking water, and wastewater
treatment plants.
Growth through innovation
Innovation continues to be the most important contributor to growth for Kärcher.
The worldwide leader in cleaning technology will continue to distinguish itself in future with its inventive
spirit, top-class performance and innovative solutions.